Johann Storz was a master gardener and, in addition to the main crops, ran a small tree nursery and some vegetable growing, but in the 1930s he already had smaller plots of strawberries and raspberries in the range. The harvests were meager at the time, it was simply too cold in the foothills of the Alps in the area for fruit growing. In the 1950s, Wilhelm Storz Sen. began to grow more strawberries, which were more profitable than apples and currants.